A few months into 2025, and companies are busy evaluating their successes and need for improvements. Their hopes for a prosperous year hinge on getting the word out and understanding where they can make changes to positively impact their bottom line. This takes some planning with professionals who know the field and could direct clients into ways to finding and achieving success.
Crystal Cordones, Owner of Crystal Clear Marketing, has that type of pedigree. She works with all types of businesses pertaining to their social media, marketing and psychology needs. While she opened her doors in 2023, she services all of Rhode Island by being a mobile resource—meaning, she can work from anywhere and come visit her clients.
Crystal said her experience goes back way before then.
“I have been working on social media since I was in the fifth grade,” she said, noting that she created her own Facebook page around that time. “I am a Gen Z, so I grew up around social media marketing during its infancy of the Internet and social media. I fell in love with the marketing aspect of the business and everything else followed suit.”
Her primary focus with Crystal Clear Marketing is helping clients navigate the process of learning the benefits and pitfalls of social media marketing. She pointed out that there are ways she enhances social marketing and branding for clients. For example, when and where to post content, asking open-ended questions, setting up on-line polls, and more. Its purpose is attracting audiences and beginning conversations that encourage engagement, she said.
Cordones believes there are several issues preventing business owners from seeing their potential through. Among the biggest concerns include:
- Saturated Markets. She is in the business of catching attention. Companies during the recent Super Bowl spent millions of dollars to catch the attention of the millions of eyeballs on the screen.
“If we are not drawing attention to the message, then we are missing the mark on the message itself,” Crystal said.
Many people are scrolling through their feeds and often only stop when something truly interests them. The problem is, how do you get people to stop? Crystal says have something interesting to say or point out often helps
“Have a reason for someone to stop,” she said.
- Wasting money on marketing. This may sound fishy, but Crystal believes that too many companies do not invest wisely in advertising. They will invest in programs that do not promote growth or time to generate new opportunities. That could be a detriment to the entire process.
“People have to make the time to invest in a program. Marketing in social media does not happen overnight. It takes months for projects to start seeing tangible results,” Crystal said.
- Crystal said of these issues, investing in this endeavor is the hardest for business owners. They see the problem, but can’t devote the proper time to make it happen. This is where her company could be of service.
“Most business owners don’t have the time or energy towards making an effective social media presence,” she said. “They are too busy spending time trying to make the entire company work. It’s something they do when they have time. However, it’s not something they often give full-time support. I can come in a provide that service so they can work on other aspects.”
The last point is one of her industry’s biggest challenges. Just because people believe they can post something on social media that it will immediately go “viral” and pick up tons of engagement. She said it takes weeks or usually months for branding to take hold. That’s why she encourages clients to see their projects through in quarterly fashion. Once they have seen the plan implemented, then they should start seeing tangible results.
“People who believe they will see results immediately are fooling themselves,” Crystal said. “The reality is that generating interest takes time and patience. Also, it’s an experiment to determine what works and what des not. It’s never a cookie-cutter approach when it comes to social media marketing. Planning out a viable strategy and seeing it through is the true measure its effectiveness.”
A good client for Crystal would be either a business-to-business, brick-and-mortar or other companies that want to upscale their media presence. What else could make it easier is having an open mind to experimenting with possible ideas and strategies for growth.
Crystal Clear Marketing is the place where strategy meets creativity, and authenticity fuels success. Crystal’s goal is simple: helping brands shine through genuine, results-driven marketing.
Crystal Clear Marketing also helps brands grow with authentic, organic marketing, no fluff, no gimmicks, just real connections that drive results.
Cordones enjoyed speaking with other marketing groups, business groups and other forums that regularly discuss social media marketing. She welcomes an invitation to participate in these conferences and seminars.
Also, for those in school and considering a career in this field. Crystal Clear Marketing offers internships to high school and college students. Feel free to reach out to Crystal for more details.
Crystal Clear Marketing is virtually based in Cranston with clients in Massachusetts and Connecticut. Cordones said she hopes to branch out into the rest of New England soon.
For more details about Crystal Clear Marketing, please visit her website at www.crystalclear-marketing.com. You can also reach out to Crystal by email at contact@crystalclear-marketing.com.
