AMP-RI’s Second Annual Spring Conference is scheduled for Friday, April 26, at Plant City in Providence. This signature event promises a day filled with engaging discussions, a thought-provoking panel, and insightful breakout sessions exploring various aspects of the marketing industry.
Building on the success of last year’s conference, which attracted nearly 50 participants, AMP-RI is gearing up for an even more impactful gathering.
Mark Berger, President of AMP-RI, emphasizes the conference’s unique role in bringing together professionals from sales, communications, and marketing, for collaboration and knowledge-sharing.
“The chance to have professionals from various areas of sales, communications, and marketing disciplines, can lead to a better understanding of what’s available now and lurking in the near future,” he said. “Last year’s event had individuals ‘in the know’ share their knowledge and how it can benefit the audience. This year promises to include new business professionals eager to make an impact.”
The inaugural Spring Conference was initiated by AMP-RI Immediate Past President Betty Galligan, owner of Newberry Public Relations and Marketing in East Providence. Galligan envisioned an event spotlighting industry leaders, sharing their stories and insights.
The first conference featured influential speakers, who provided valuable insights on topics, ranging from hot marketing trends to unleashing creativity and influencer campaigns.
Notable speakers included:
- Robert Hyldburg: Public speaker, executive coach, and transformation consultant. Author of the best-selling “Total Patriots” and “Relive Patriots History” books, based on interviews with current and former players for the New England Patriots.
- Cait Arsenault Baker: Account supervisor on the award-winning PR team at Duffy & Shanley. Recipient of the first-ever Influencer “Relations Bell Ringer Award” from the Publicity Club of New England.
- Nicki Maher: Founder of Happy Mom Media. An influencer, digital creator, brand advisor, and people advocate. Through digital media, she shares joy, every day, with 2M+ on TikTok and Instagram.
- Nicole Eller: Vice President and co-founder of The Spark Social. She helps other entrepreneurs and small business owners navigate the noisy and crowded social media landscape.
- Allison Ingalsbe: Design thinking coach and facilitator with Creative Strategies. With 25 years as an educator, teaching students at St. George’s School in Rhode Island, to seasoned executives at large corporate firms.
- Mary Sadlier: Executive Vice President and Chief Strategy Officer at (add)ventures. She taps her strategic skills to collaborate with client partners on crafting solutions to their communications challenges, in the areas of content marketing, public relations and digital.
- Tony Fruzzetti. A marketing professor at Johnson & Wales University in Providence, Tony served as Moderator for the Panel Discussion.
One of those speakers, CEO of Untold and Unlimited, Bob Hyldburg, commenced the morning by delving into the vital components essential for fostering a creative and thriving mindset. Hyldburg’s opening address not only sparked thoughtful self-reflection through his thought-provoking questions, but also seamlessly integrated these contemplative elements into the ensuing discussions led by guest speakers and active participants. The overarching emphasis on cultivating a creative mindset became a unifying theme, shaping the trajectory of the day’s discourse, and cultivating an environment charged with intellectual curiosity and collaborative thinking.
In recognizing the paramount significance of thorough research and a keen understanding of clients’ needs, Hyldburg’s principles initially highlighted in the opening remarks, transformed into practical and actionable guidelines echoed consistently throughout the event.
“As the day unfolded, the meticulous integration of research and client-focused strategies became palpable in the engaging conversations and presentations,” Berger said. “Bob’s leadership at Untold and Unlimited LLC, a communication coaching company, catering to elite individuals aspiring for personal and professional growth, became emblematic of a commitment to excellence, offering insights and practical approaches that resonated with the dynamic landscape of the attendees.”
This diverse lineup of speakers enriched the conference, providing attendees with a comprehensive perspective on various facets of the industry.
The finalization of the speaker lineup for this year’s conference is currently underway, with suggested topics including:
- Innovative Language in Marketing
- Human-Centric Marketing
- Social Media and Influencer Trends
- Artificial Intelligence (AI)
- Ad Investment and Algorithm Understanding
- Marketing Automation
- Strategies for Viral Content
AMP-RI serves as a resource for those seeking learning opportunities in marketing and communications. By bringing together local professionals and industry experts, the organization remains proactive in advancing effective marketing practices.
In addition to informative breakout sessions, the conference agenda includes a dynamic panel session, giveaways, and various amenities to enhance the overall experience. Attendees will have the opportunity to network, while enjoying complimentary breakfast and lunch.
Who should attend? The conference caters to a diverse audience, including marketing and communications professionals, entrepreneurs, CMOs, individuals at different career stages in marketing, and students seeking insights into industry trends.
Speaker Opportunities: AMP-RI is currently looking for speakers to lead the general session, facilitate breakout sessions, and participate as panelists. Interested presenters can submit applications directly to AMP-RI President Mark Berger at markb@bergseyeprri.com, by Friday, March 1st.
Interested speakers are kindly requested to include the following details with their submission: presentation title, topic/description, how will this inspire the audience, and any A/V needs. Successful applicants will be notified promptly.
In appreciation of their contribution, speakers will have their tickets compensated, ensuring their participation, without any cost. Additionally, other benefits will be announced soon.
Berger said that it will be worthwhile for the marketing industry professionals, as well as any company executives, who need these skills to further their respective goals.
“The anticipation is building for the Second Annual Spring Conference, where AMP-RI’s commitment to knowledge-sharing, collaboration, and professional development makes it a must-attend event,” he said. “It’s the ideal opportunity for individuals looking to stay informed about marketing trends and connect with industry leaders.”
Be sure to check the AMP-RI website at www.amp-ri.com for further details.
