In the heart of New England’s bustling cannabis market, one dispensary is making waves for more than just its products. Aura of Rhode Island, has set out to redefine the cannabis dispensary experience.
With a strong emphasis on customer interaction, a deep-rooted respect for cannabis culture, and an unwavering commitment to providing an immersive atmosphere, Aura stands apart in the landscape of New England dispensaries.
Respecting Cannabis Culture and Rhode Island’s History
The Rhode Island Cannabis Act, signed into law on May 25, 2022, positioned Rhode Island as the 19th State in the nation to permit the recreational possession, home cultivation, and sale of limited amounts of marijuana. Not long after, in December 2022, the adult-use cannabis market launched in the State, with Aura being one of the few licensed medical marijuana providers approved to sell in the adult-use market.
One year into Rhode Island’s transition to recreational cannabis has added significance to Aura’s mission. Over the past year, Rhode Island has achieved great milestones, including the establishment of the Cannabis Control Commission (CCC) to regulate the burgeoning industry. Another noteworthy development is the formation of the Cannabis Advisory Board, which is comprised of experts who play a crucial role in providing policy recommendations to enhance the regulatory system.
Additionally, the State lifted the advertising ban on cannabis, giving dispensaries like Aura the ability to market themselves and get more exposure individually and the cannabis market as a whole.
A Unique Approach to Customer Interaction
As one of the few licensed hybrid marijuana providers in Rhode Island, Aura is committed to being a force that takes legal cannabis to new heights of legitimacy. Stepping away from conventional dispensary models, Aura focuses on creating a welcoming space where customers feel at home. In store, visitors are encouraged to ask questions, seek guidance, and engage with educated staff passionate about cannabis and its benefits.
With a commitment to guidance and education, Aura’s “Budtenders” assist customers in navigating a diverse selection of strains, tailoring recommendations to individual preferences and needs. Before each shift, “Budtenders” thoroughly learn about current inventory items, their features, and what benefits they can provide to the customer.
“Rhode Island has a unique cannabis history, and we are proud to be part of its evolution,” said Andrea Biszko, Head of Procurement at Aura. “Our store is an extension of the Aura brand – cultured, welcoming, and deeply rooted in Rhode Island’s cannabis. We want customers to feel a sense of relaxation and inspiration as soon as they walk through our doors. The atmosphere, the music, and the overall vibe – it’s all part of the Aura experience.”
Curating a Captivating Cannabis Journey Through Menus
Envisioning Aura as the local speakeasy for cannabis, the dispensary understands the importance of a robust menu that includes a range of strains and forms for both connoisseurs and newcomers alike. Similar to speakeasies showcasing a unique experience with intriguing tales, Aura curates a captivating journey centered around cannabis. Its menu goes beyond product names, delving into the stories, effects, and histories behind each strain.
To achieve this curated experience, Aura actively engages in market analysis, staying at the forefront of emerging trends and leveraging analytics to continuously evolve its menu offerings. Fostering strong relationships with cultivators is also pivotal as it provides insight into craftsmanship and production processes and positions Aura to access new products with preferential pricing.
“At Aura, we’ve made it our mission to guide our customers through a journey of discovery with cannabis,” concluded Biszko.” Our commitment to education, respect for cannabis culture, an immersive atmosphere, and a curated menu experience are all geared towards ensuring every customer gets the most out of their cannabis. This is not just a business for us; it’s a passion for providing a unique experience and creating the Aura difference.”
Conveniently located at 1136 Lonsdale Ave, Central Falls, RI 02863, United States, Aura is ready to cater to your cannabis needs. Visit to explore, learn, and enjoy the Aura difference.
